MARKETING AGENCY

Affiliate & Partnerships

Take an innovative approach to affiliate marketing with Growth HQ - a boutique agency working with start- and scale-ups in fintech, health, fashion, and everything in between.

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What we do

We offer our clients a truly incremental approach to affiliate marketing - going way beyond vouchers and cashback - with a high-performance track record for some leading US & UK brands. Our digital marketing services are underpinned by an enthusiastic, data-driven, KPI chasing, and client-focused team.

client

Case studies

We can help you launch a brand new affiliate programme, provide a strategic audit on an existing channel or proactively scale your programme globally.

Testimonial Logo

About

Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.

Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.

Approach

30% of the budget was dedicated to testing new verticals & publishers, or new campaign elements within existing publishers. This led to a total of 18 new verticals added across partnerships with a hybrid flat fee & commission approach, 70% of the total spend in the channel was on flat fee campaigns.

  • 30% of the budget was dedicated to testing new verticals & publishers
  • A total of 18 new verticals were added across partnerships with a hybrid flat fee & commission approach
  • 70% of the total spend in the channel was on flat fee campaigns, with 30% on commission spend
  • All operations were forecasted back to CPA to ensure the CPA target was met

Results

After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.

  • We increased the affiliate share of revenue from 0.5% to 9%
  • +60% of channel orders in 2023 driven from mid & top funnel publishers
  • We reduced the average yearly reduction in channel CPA by 9%
  • We increased YoY growth of their affiliate channel by 150% over 3 years

Testimonial Image

About

Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.

Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.

Approach

30% of the budget was dedicated to testing new verticals & publishers, or new campaign elements within existing publishers. This led to a total of 18 new verticals added across partnerships with a hybrid flat fee & commission approach, 70% of the total spend in the channel was on flat fee campaigns.

  • 30% of the budget was dedicated to testing new verticals & publishers
  • A total of 18 new verticals were added across partnerships with a hybrid flat fee & commission approach
  • 70% of the total spend in the channel was on flat fee campaigns, with 30% on commission spend
  • All operations were forecasted back to CPA to ensure the CPA target was met

Results

We increased Bombas’ affiliate share of revenue from 0.5% to 9% with +60% of channel orders in 2023 driven from mid & top funnel publishers. We reduced the average yearly reduction in channel CPA (including agency fees) by 9%. We increased YoY growth of their affiliate channel by 150%.

  • We increased the affiliate share of revenue from 0.5% to 9%
  • +60% of channel orders in 2023 driven from mid & top funnel publishers
  • We reduced the average yearly reduction in channel CPA by 9%
  • We increased YoY growth of their affiliate channel by 150% over 3 years

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About

InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.

InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.

Approach

We wanted to tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous two years, and create a fresh set of cost-efficient & trustworthy content which would further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offering.

  • Tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous 2 years
  • Create a fresh set of cost-efficient & trustworthy content
  • Further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offer

Results

New user registrations were up +63% QoQ & 21 existing partners made new content, with 30+ pieces of ISA-specific content live. This meant we unlocked lots of exposure across our partner base & almost all of this content was unlocked purely on a commission only basis.

  • New user registrations were up +63% QoQ
  • 21 existing partners created new content
  • 30+ pieces of ISA-specific content went live
  • We unlocked lots of exposure across our partner base & almost all of this content was unlocked purely on a commission only basis
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About

Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.

Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.

Approach

We researched Pair’s SEO search terms & top US media publishers & then created a hit list that had engagement across customer segments, to drive new user conversions and brand awareness. We then negotiated packages with these publishers through CPA and flat fee campaigns.

  • We researched Pair’s SEO search terms & top US media publishers
  • We created a hit list that had engagement across customer segments, to drive new user conversions & brand awareness
  • We negotiated packages with these publishers through CPA and flat fee campaigns

Results

Our focus on growing the middle and upper funnel resulted in a 80% YoY increase in new user sales & a 13% average monthly in clicks across 2023. At the end of 2023, the programme had 70 click active partners compared to 28 in Q1. 46% of new users' were from upper funnel partners as well as 67% of programme clicks.

  • Our focus on growing the middle & upper funnel resulted in an 80% YoY increase in new user sales
  • 13% increase in average monthly clicks across 2023
  • By Q4 2023 the programme had 70 click active partners compared to 28 in Q1 2023
  • 46% of new users were from upper funnel partners as well as 67% of programme clicks
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About

Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.

Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.

Approach

Focusing on the UK market we launched a content-first affiliate channel, where a large part of our time is focused on building a portfolio of money bloggers / influencers. In addition we convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables.

  • Focusing on the UK market we launched a content-first affiliate channel
  • Focusing on building a portfolio of money bloggers & influencers
  • We convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables

Results

Reduced existing SaaS provider’s fee by 50% in month 1, and the channel was generating 7%+ of paid downloads within 6 months of working together.

  • Reduced existing SaaS provider’s fee by 50% in month 1
  • The channel was generating 7%+ of paid downloads within 6 months of working together
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About

Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.

Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.

Approach

We kicked off learning about Kencko and their users, brainstormed how to reach their target audience and found prospect partners in and outside of our current network.

  • Learn about Kencko & their users
  • Brainstorm how to reach their target audience
  • We found prospect partners in & outside of our current network

Results

We sourced over 150 partners to work with in month 1 and are closing deals with over 25% of the prospects we reach out to.

  • We sourced over 150 partners to work with in month 1
  • Closed deals with over 25% of the prospects we reached out to
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About

Thread are on a mission to disrupt the e-commerce industry. They simplify shopping for clothes and accessories by personalising the experience back by AI, smart tech and a free personal stylist.

Thread are on a mission to disrupt the e-commerce industry. They simplify shopping for clothes and accessories by personalising the experience back by AI, smart tech and a free personal stylist.

Approach

Focusing on the US and UK markets we include price comparison, cashback, influencer, content and other affiliates in the mix. We are working closely with Thread to set and exceed targets, finding affiliates far beyond traditionally expensive fashion influencers.

  • Focusing on the US & UK markets we included price comparison, cashback, influencer, content & other affiliates in the mix
  • Work closely with Thread to set & exceed targets, finding affiliates far beyond traditionally expensive fashion influencers

Results

After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.

  • After 3 months Growth HQ sourced & reached out to 500+ potential partners
  • +30% MoM in clicks, registrations & revenue at a ROAS 55% higher than the client’s internal target

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About

Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Our co-founder Inez joined as performance marketing employee #2 and spent 5 years building the largest paid channel from the ground up, responsible for 10% of Wise’s growth.

Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Our co-founder Inez joined as performance marketing employee #2 and spent 5 years building the largest paid channel from the ground up, responsible for 10% of Wise’s growth.

Approach

Focusing on Google as the start of many customer journeys, the GHQ team closed content and widget-based partnerships with sites ranking for relevant “Wise search terms”.

  • We closed content & widget-based partnerships with sites ranking for relevant “Wise search terms”

Results

Consistent new user growth of 15%+ MoM during the 5 years Growth HQ were part of the Wise revolution.

  • Consistent new user growth of 15%+ MoM during the 5 years Growth HQ were part of the Wise revolution.

client

Testimonials

"Affiliates is one of our fastest growing channels, in large part due to the great work of Growth HQ. They have seamlessly integrated with our internal teams to create an infrastructure for a channel that didn’t exist before them. I strongly recommend working with them to anyone looking to grow their business in an efficient way."

Michael McTighe

Senior Marketing Manager

"It feels like Growth HQ is an extension to our team. The communication with them is seamless and we're loving the expertise they bring to the table."

Goncalo

Head of Marketing

"From helping us immediately negotiate a better deal with our affiliate network, to sourcing over 500 affiliates in the first 3 months, Growth HQ have made Affiliates a core channel that we rely on at Thread. Beyond that they're just a really great group to work with and I'd happily recommend them."

Sam Vinden

Marketing Lead

"Growth HQ fully owned affiliate marketing from day one and has been operating as an extension of our team ever since. At kick-off, they helped us save 50% on our SaaS fees by negotiating a much better deal and then continued to push 6% of paid downloads within 4 months of working with us"

Paulo Pachi

Head of Performance

Publisher network

We go way beyond traditional affiliate marketing - vouchers & cashback - with many of our clients being impressed by the true incremental value our growing publisher network adds to their bottom line.

Cashback

Cashback

Influencer
platfoms

Influencer Platforms

comparison sites

Comparison Sites

SEO & Content

SEO & Content

display
PARTNERS

Display Partners

employee
benefits

Employee Benefits

media houses

Media Houses

Join our publisher portfolio

We are always looking to hear from innovative publishers & affiliates wanting to help grow the success of our clients’ brands and earn revenue as a result.

Services

Launching a Partnerships Programme

We will take care of everything during an initial 6 month project to get your programme launched and driving results. From ensuring you have the right tech stack in place - facilitating tracking, payment and reporting - to finding, closing deals with and growing a portfolio of partners tailored to your brand and product/service.

Scaling across Products & Regions

We can help you generate additional affiliate growth in your brand’s current key markets, new regions and/or for new products you are launching. Alongside an audit of the current programme’s performance we will tap into our publisher network and prospect for new partners aligned with your brand to drive incremental growth

Strategic Advice

We are happy to be an extension of or soundboard for your current digital marketing team. On a consultancy basis, we provide project based and ongoing retainer support to businesses that have the resource to execute on new ideas and strategies.