Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.

• 30% of the budget was dedicated to testing new verticals & publishers
• A total of 18 new verticals were added across partnerships with a hybrid flat fee & commission approach
• 70% of the total spend in the channel was on flat fee campaigns, with 30% on commission spend
• All operations were forecasted back to CPA to ensure the CPA target was met

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• We increased the affiliate share of revenue from 0.5% to 9%
• +60% of channel orders in 2023 driven from mid & top funnel publishers
• We reduced the average yearly reduction in channel CPA by 9%
• We increased YoY growth of their affiliate channel by 150% over 3 years

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InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.

• Tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous 2 years
• Create a fresh set of cost-efficient & trustworthy content
• Further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offer

• New user registrations were up +63% QoQ
• 21 existing partners created new content
• 30+ pieces of ISA-specific content went live
• We unlocked lots of exposure across our partner base & almost all of this content was unlocked purely on a commission only basis

Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.

• We researched Pair’s SEO search terms & top US media publishers
• We created a hit list that had engagement across customer segments, to drive new user conversions & brand awareness
• We negotiated packages with these publishers through CPA and flat fee campaigns

• Our focus on growing the middle & upper funnel resulted in an 80% YoY increase in new user sales
• 13% increase in average monthly clicks across 2023
• By Q4 2023 the programme had 70 click active partners compared to 28 in Q1 2023
• 46% of new users were from upper funnel partners as well as 67% of programme clicks

Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.

• Focusing on the UK market we launched a content-first affiliate channel
• Focusing on building a portfolio of money bloggers & influencers
• We convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables

• Reduced existing SaaS provider’s fee by 50% in month 1
• The channel was generating 7%+ of paid downloads within 6 months of working together

Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.

• Learn about Kencko & their users
• Brainstorm how to reach their target audience
• We found prospect partners in & outside of our current network

• We sourced over 150 partners to work with in month 1
• Closed deals with over 25% of the prospects we reached out to

Thread are on a mission to disrupt the e-commerce industry. They simplify shopping for clothes and accessories by personalising the experience back by AI, smart tech and a free personal stylist.

• Focusing on the US & UK markets we included price comparison, cashback, influencer, content & other affiliates in the mix
• Work closely with Thread to set & exceed targets, finding affiliates far beyond traditionally expensive fashion influencers

• After 3 months Growth HQ sourced & reached out to 500+ potential partners
• +30% MoM in clicks, registrations & revenue at a ROAS 55% higher than the client’s internal target

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Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Our co-founder Inez joined as performance marketing employee #2 and spent 5 years building the largest paid channel from the ground up, responsible for 10% of Wise’s growth.

• We closed content & widget-based partnerships with sites ranking for relevant “Wise search terms”

• Consistent new user growth of 15%+ MoM during the 5 years Growth HQ were part of the Wise revolution.