MARKETING AGENCY

Affiliate & Partnerships

Take an innovative approach to affiliate marketing with Growth HQ - a boutique agency working with start- and scale-ups in fintech, health, fashion, and everything in between.

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What we do

We offer our clients a truly incremental approach to affiliate marketing - going way beyond vouchers and cashback - with a high-performance track record for some leading US & UK brands. Our digital marketing services are underpinned by an enthusiastic, data-driven, KPI chasing, and client-focused team.

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Case studies

We can help you launch a brand new affiliate programme, provide a strategic audit on an existing channel or proactively scale your programme globally.

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Brief

Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.

Approach

We kicked off learning about Kencko and their users, brainstormed how to reach their target audience and found prospect partners in and outside of our current network.

Results

After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.

Testimonial Image

Brief

Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.

Approach

We kicked off learning about Kencko and their users, brainstormed how to reach their target audience and found prospect partners in and outside of our current network.

Results

We sourced over 150 partners to work with in month 1 and are closing deals with over 25% of the prospects we reach out to.

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Brief

Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.

Approach

Focusing on the UK market we launched a content-first affiliate channel, where a large part of our time is focused on building a portfolio of money bloggers / influencers. In addition we convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables.

Results

Reduced existing SaaS provider’s fee by 50% in month 1, and the channel was generating 7%+ of paid downloads within 6 months of working together.

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Brief

Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Our co-founder Inez joined as performance marketing employee #2 and spent 5 years building the largest paid channel from the ground up, responsible for 10% of Wise’s growth.

Approach

Focusing on Google as the start of many customer journeys, Inez’s team closed content and widget-based partnerships with sites ranking for relevant “Wise search terms”.

Results

Consistent new user growth of 15%+ Month on Month during the 5 years Inez was part of the Wise revolution.

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Brief

Thread are on a mission to disrupt the e-commerce industry. They simplify shopping for clothes and accessories by personalising the experience back by AI, smart tech and a free personal stylist.

Approach

Focusing on the US and UK markets we include price comparison, cashback, influencer, content and other affiliates in the mix. We are working closely with Thread to set and exceed targets, finding affiliates far beyond traditionally expensive fashion influencers.

Results

After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.

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Testimonials

"Affiliates is one of our fastest growing channels, in large part due to the great work of Growth HQ. They have seamlessly integrated with our internal teams to create an infrastructure for a channel that didn’t exist before them. I strongly recommend working with them to anyone looking to grow their business in an efficient way."

Michael McTighe

Senior Marketing Manager

"It feels like Growth HQ is an extension to our team. The communication with them is seamless and we're loving the expertise they bring to the table."

Goncalo

Head of Marketing

"From helping us immediately negotiate a better deal with our affiliate network, to sourcing over 500 affiliates in the first 3 months, Growth HQ have made Affiliates a core channel that we rely on at Thread. Beyond that they're just a really great group to work with and I'd happily recommend them."

Sam Vinden

Marketing Lead

"Growth HQ fully owned affiliate marketing from day one and has been operating as an extension of our team ever since. At kick-off, they helped us save 50% on our SaaS fees by negotiating a much better deal and then continued to push 6% of paid downloads within 4 months of working with us"

Paulo Pachi

Head of Performance

Publisher network

We go way beyond traditional affiliate marketing - vouchers & cashback - with many of our clients being impressed by the true incremental value our growing publisher network adds to their bottom line.

Cashback
Content Platforms
Bloggers
Influencers
Charity
Comparison
SEO & Content
Brand partners
Employee benefits
Join our publisher portfolio

We are always looking to hear from innovative publishers & affiliates wanting to help grow the success of our clients’ brands and earn revenue as a result.

Services

Launching a Partnerships Programme

We will take care of everything during an initial 6 month project to get your programme launched and driving results. From ensuring you have the right tech stack in place - facilitating tracking, payment and reporting - to finding, closing deals with and growing a portfolio of partners tailored to your brand and product/service.

Scaling across Products & Regions

We can help you generate additional affiliate growth in your brand’s current key markets, new regions and/or for new products you are launching. Alongside an audit of the current programme’s performance we will tap into our publisher network and prospect for new partners aligned with your brand to drive incremental growth

Strategic Advice

We are happy to be an extension of or soundboard for your current digital marketing team. On a consultancy basis, we provide project based and ongoing retainer support to businesses that have the resource to execute on new ideas and strategies.