As CEO and co-founder of the business, Inez focuses on the strategic direction of Growth HQ, existing client success, new client acquisition, VIP network management, finance and supporting the team when necessary.

She has 10+ years of affiliate and partnership experience, most of it spent at Wise (formerly TransferWise) where she built the largest affiliate and partnerships channel pushing up to 20% of the business’ growth globally.

She particularly likes those clients that put their customers first, have their mission at the heart of what they do, have ambitious growth plans and are willing to test new things.

She finds being a mum pretty great, loves her exercise (yoga, HIIT and Peloton) and really enjoys travelling.

A fun fact about Inez is that she speaks 6 languages, although some better than others!